EMA Heads Institute 2019: Inspiring Leaders

July 15-18, 2019
1440 Multiversity
Scotts Valley, CA

July 15-18, 2019
1440 Multiversity
Scotts Valley, CA


The Enrollment Management Association is excited to announce a new program taking place July 15-18, 2019 at 1440 Multiversity, designed to advance enrollment practices for heads of school. This extraordinary immersion learning opportunity will empower you to tackle issues around your school's long-term enrollment success and viability. You will also have a chance to recharge and build authentic connections that go beyond the event while enjoying the sprawling 75-acre campus nestled in the heart of the California Redwoods.


A unique opportunity to learn from and become inspired by industry leaders who have disrupted traditional models and separated their organizations from the competition.

Sal Khan

Sal Khan

Sal is founder and CEO of Khan Academy, a nonprofit with the mission of providing a free, world-class education for anyone, anywhere. He joins the Institute as a keynote speaker, sharing how he’s leveraged the power of technology to rethink the world of education and remove traditional barriers; he will inspire you to rethink your own strategy in educating young people. Khan is also the founder of Khan Lab School, a nonprofit laboratory school in Mountain View, California.

Greg Bamford

Greg Bamford

Greg is the associate head of school for strategy and innovation at Charles Wright Academy in Tacoma, Washington, and co-founder of Leadership+Design. He will host the Institute and teach innovative ways for schools to rethink how they engage with families and students. With 18 years' experience working in and with independent schools, Greg consults on design thinking, leadership, and strategic thinking.

Mark McKee

Mark McKee

Mark is the head of school at Viewpoint School in Calabasas, California. He began his journey in education at Polytechnic School in Pasadena, and served as upper school head at Chase Collegiate School in Waterbury, Connecticut and head of school at St. Matthew’s Episcopal Day School in San Mateo. His focus is on revitalized curricular and program development while focusing on the critical skills of a 21st century education. Alongside Laurel Baker Tew, Mark will explore the integral collaboration between a school's head and and its enrollment team.

Americus Reed, II

Americus Reed, II

Americus is the Whitney M. Young Jr. professor of marketing at the Wharton School, University of Pennsylvania, where he has served on the faculty since 2000. His primary research and consulting areas are brand equity and identity loyalty. In 2005, his academic work in this area received honorable mention for the prestigious Robert Ferber Award for academic impact in the Journal of Consumer Research (JCR) and in 2009 he received JCR’s Best Paper Award. Americus will discuss ways to create “brand communities” that transcend the utilitarian to actualize iconic levels of symbolic identity and cultivate lifelong relationships with families.

Laurel Baker Tew

Laurel Baker Tew

Laurel is the assistant head for enrollment at Viewpoint School and serves as a faculty member in the enrollment management leadership program at USC Rossier School of Education’s Center for Enrollment Research, Policy, and Practice. She spent 19 years in positions of successive responsibility at USC’s office of admission, culminating in her appointment as director of admission. Laurel joins Mark McKee in illuminating the ways heads and enrollment can collaborate to maximize sustainability.


Registration fee is $5,000 and includes accommodations, meals, and planned activities. Thanks to the generosity of the Edward E. Ford Foundation, there are 10 places available at half price ($2,500) for secondary school heads whose institutions are facing financial challenges. These places will be awarded on a first come-first served basis.
Apply here to be considered for a discounted tuition.


Inspire Your Next Big Idea

Spend time in small groups with innovative leaders who are passionate about helping you succeed.

Build Authentic Relationships

Develop deep connections with other heads facing similar challenges.

Reflect and Recharge

Take time for you. Leave inspired, invigorated, and empowered to face the new school year.


The detailed agenda will be available in early 2019.

Day 1 - Monday, July 15, 2019
12:00 – 2:00 PM Arrivals & Registration
2:00 – 2:30 PM Introductions and Retreat Goals Greg Bamford
2:30 – 3:15 PM Meet Your Cohort Leaders
3:15 – 4:15 PM Big Idea Topic Mark McKee & Laurel Baker Tew
4:30 – 5:30 PM Small Group Work
5:30 – 6:00 PM Debrief with Speakers
6:00 – 7:30 PM Dinner
7:30 – 9:30 PM Welcome Reception
Day 2 - Tuesday, July 16, 2019
6:45 – 7:45 AM Movement or Meditation Classes
7:00 – 9:00 AM Breakfast
9:00 – 9:15 AM Daily Agenda + Intro Greg Bamford
9:30 – 10:45 AM Enrollment Management Business Model Trends John Gulla, E.E. Ford
11:00 AM – 12:00 PM Big Idea Topic Sal Khan
12:00 – 1:30 PM Lunch + Free Time
1:30 – 3:00 PM Small Group Work
3:15 – 4:30 PM Rethinking the Customer Experience Greg Bamford
4:30 – 5:30 PM Speaker Debrief
5:30 – 7:30 PM Dinner
8:00 – 9:30 PM Optional Activity: Live on Purpose
Day 3 - Wednesday, July 17, 2019
6:45 – 7:45 AM Movement or Meditation Classes
7:00 – 9:00 AM Breakfast
9:00 – 9:15 AM Daily Agenda + Intro Greg Bamford
9:30 – 10:45 AM Big Idea: Topic
11:00 AM – 12:00 PM Small Group Work
12:00 – 1:30 PM Lunch + Free Time
1:30 – 2:30 PM School Spotlight
2:30 – 3:30 PM Small Group Work
3:30 – 4:30 PM Speaker Debrief
4:30 – 5:30 PM Free Time
5:30 – 7:30 PM Dinner
5:30 – 9:00 PM Visit Downtown Santa Cruz
8:00 – 9:30 PM Specialty Class: Printmaking
Day 4 - Thursday, July 18, 2019
6:45 – 7:45 AM Movement or Meditation Classes
7:00 – 8:30 AM Breakfast
8:30 – 8:45 AM Daily Agenda + Intro Greg Bamford
8:45 – 10:00 AM Big Idea Topic Americus Reed, II
10:00 AM – 11:00 AM Small Group Work
11:00 – 11:45 AM Speaker Debrief Americus Reed, II
11:45 AM – 12:30 PM Reflection + Next Steps Greg Bamford
12:30 – 2:00 PM Lunch + Depart


Your cohort leader will be your connection to the deep work being done at the Heads Institute. These seasoned professionals will facilitate small group discussion, distill your experiences, and present your team's learnings to the larger group.

Kevin Plummer

Kevin Plummer
Head of School, Tampa Preparatory School (FL)

Sally Keidel

Sally Keidel
Head of School, Montgomery School (PA)

We are pleased to award a $50,000 grant in support of the inaugural EMA Heads Institute. This will be an important learning experience for heads leading independent schools, coming at a critical and opportune time as they develop strategies to achieve enrollment success for their schools. We're proud to be a part of the program and I look forward to attending at least a portion of the Institute."


John Gulla


Perched above Carbonera Creek, Kitchen Table offers a communal dining space on campus. Gather with other heads to enjoy seasonal, and locally sourced meals while sitting by the fireplace or overlooking the redwood forest.


Indoor and outdoor meeting spaces that create the perfect learning environment.


1440 Multiversity is located in Scotts Valley, California, less than six miles west of Santa Cruz and 70 miles south of San Francisco. The San Jose airport is a 27-mile drive from campus. There are direct flights to San Jose from Los Angeles, Portland, Seattle, Phoenix, Denver, and Las Vegas, with flight times ranging from 1.5 to 2.5 hours.


Artisan craftsman construction combines with simple, modern indoor accents in each of the buildings.


An enchanting forest amphitheater set amidst the oldest redwoods on campus. Carbonera Creek flows quietly behind the stage, offering a remarkable learning experience.


As you walk the redwood trails, look up hundreds of feet into the sky, and watch treetops sway in the wind. Look down and notice the dark beauty of the soft forest floor. Take deep breaths of pine-scented air while sitting on a handcrafted bench for a moment of reflection.

We're looking forward to seeing you.

Save your seat now — attendance is limited to 60 heads.

© 2019 The Enrollment Management Association. Photos Courtesy of 1440 Multiversity.